Lululemon Market Research Essay - 1068 Words

Marketing 111 – Major Project 5. The Target Consumer †¢ Demographics Lululemon’s primary target customer is a sophisticated and educated woman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life and health. We believe she pursues exercise to achieve physical fitness and inner peace. As women have continued to embrace a variety of fitness and athletic activities, including yoga, we believe other athletic apparel companies are not effectively addressing their unique style, fit and performance needs. We believe we have been able to help address this void in the†¦show more content†¦By producing products that help keep people active and stress free, Lululemon’s brand stands for the belief that the world will be a better place. Setting the bar in technical fabrics and functional designs, the brand symbolizes innovation as a result of continuous research . †¢ Warranty and Service †¢ †¢ Before Distribution ï‚ § To ensure that they continue to provide our customers with advanced fabrics, our design team working closely with their suppliers to incorporate innovative fabrics that meet particular specifications into their product..In addition, to ensure the product quality of our fabric and its authenticity, we test our products using a leading testing facility. We also partner with a leading independent inspection, verification, testing and certification company, which conducts a battery of tests before each season on all of our fabrics across all product lines, testing for a variety of attributes including content, pilling, shrinkage, and color fastness. We collaborate with leading fabric suppliers to develop fabrics that we ultimately trademark for brand recognition whenever possible. †¢ After Distribution †¢ Strengths and Weaknesses †¢ Future Recommendations B. Price †¢ Pricing Strategy Lululemon’s Pricing Strategy aims to communicate to its guest that they are a brand that supports innovative, high quality apparel. Their items, specifically the Groove pant, is targeted at educated women with higher than average incomes, ThereforeShow MoreRelatedMarketing Plan For The Company1489 Words   |  6 PagesIntroduction Lululemon is a company that has based itself around a value proposition of ethical production, healthy living and quality athletic gear designed to encourage and support an active lifestyle (Lululemon, 2014). Unfortunately for the company in the last year it has come under fire for a run of clothing that was far below their standard quality, and was in fact recalled for being too sheer (Peterson, 2013). This incident was exacerbated by CEO Chip Wilson’s comments that effectively blamedRead MoreMarketing Analysis : Lulu Lemon1390 Words   |  6 Pagesin the athletic wear market segment is because many consumers are becoming healthier or fit minded thanks to the fitness trend that is hitting the American frontier. Most consumers now a day would spend more money on higher quality products than they would of ten years ago, due to the improvements in the economy and rise in the fitness trends. Therefore, Lulu sees a pure opportunity and advantage by competing in the higher end at hletic wear compared to the more diluted market segment of lower qualityRead MoreThe Global Fitness And Athletic Clothing Stores1637 Words   |  7 Pages9 billion US dollars per annum (IBISWorld, 2015). Lululemon Athletica provides high quality apparel for the ever-growing global health conscious population (WHO | World Health Statistics 2015, 2016). A SWOT analysis (Appendix 1) illustrates potential and weakness of this hugely successful brand. Furthermore, environmental factors can play a role in the company s operations. Macro Environmental Factors – Demographics forces make up the market segments therefore it is an important factor to anyRead MoreMarketing Strategy For Lululemon Athletica Inc.1523 Words   |  7 Pagesexamining Lululemon Athletica Inc., there was more to the critical issues than addressing them. There was also the necessity to go beyond this and provide key alternatives that lululemon should consider in order to tackle these issues. Issues related to marketing, market structure for both consumers and products, quality control/supply chain, and major markets are difficult to change, but our group is confident in the alternatives we have identified and believe they can serve as a tool for Lululemon AthleticaRead MoreLululemon Athletica Analytic Essay1633 Words   |  7 PagesCase Analysis #1 Problem Essay Lululemon Athletica Inc Samuel Ellison Presented for: Professor Kannangara Sunday, March 6th, 2016 BUSI4003 Introduction Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their firstRead MoreLululemon701 Words   |  3 Pages[pic] Lululemon manifesto has themes such as do one thing a day that scares you, friends are more important than money and other inspirational sayings that create a large following for the company. The company gets its publicity from many marketing strategies including word of mouth. The company, According to Brittany Snow, Guest Educator at Lululemon focuses their marketing efforts on grassroots initiatives in the local communities and currently does very little print work. The popular manifestoRead MoreLululemon Athletica Inc. Case Analysis1506 Words   |  7 PagesThis paper commences by defining the problems that were faced by Lululemon Athletica Inc in 2013. After, the author explores the causes of the issues that the company was experiencing and the effects that they had on Lululemon Athletica Inc. The next step is to look at ways in which the issues could have been addressed both for the short-term and long-term. When all is said and done, the audience will fully appreciate why â€Å"Lululemon Athletica Inc should revert to its fundamentals – that is, to concentrateRead MoreA Report On The Marketing Movement Of The Women s Athletic Market1479 Words   |  6 PagesWilson saw his brand as a way to fill the void in the women’s athletic market. Lululemon’s mission statement is providing people with the components to live a longer, healthier, and more fun life. More stores expanded in the Vancouver area and in 2002 even expanded into the United States. By 2005, the company had 14 company-owned stores and one franchised store. By 2007, the company’s owners elected to take the company public. Lululemon proved to be a growing company. Chip Wilson stepped down from hisRead MoreMarketing Analysis : Nikes The Modern Girl Of Sport And Fitness 1604 Words   |  7 PagesCoined the â€Å"Modern Girl of Sport and Fitness,† one of Nike’s increasingly profitable and rapidly growing consumer markets is young adult females who wis h to be comfortable and fashionable at both the gym and in their daily lives. This consumer base has also been characterized by the term â€Å"athleisure† – a combination of an athletic look with a comfortable and fashionable feel. This market continues to grow, with approximately â€Å"46 percent of women between the ages of 19 and 34† becoming more interestedRead MoreCase Study : Brand Image Over The Past Years Essay703 Words   |  3 Pages1) Brand Image – Over the past few years Lululemon has been scrutinized for their product quality and their founder, Chip Wilson’s, statements regarding these issues. This company’s products are premium priced and when consumers are paying around 10-25% more for their products versus their big competitors, they expect excellent quality products. After this fiasco, Lululemon’s reputation faltered and their sales growth was tremendously affected. Instead of addressing this quality control issue pr ofessionally

Industrial Western Movie There Will Be Blood Essay

There Will be Blood (2007) is an entertaining movie that delineates in various forms that will be discussed from other western genres. It is a story that is formed from a novel by Upton Sinclair’s book, Oil! (1927) (Belton, 2009, p.401). Many westerns were based on dime novels that were written in the mid and late 1800s (Belton, 2009, p.246). American society was going through a transitional period from an agrarian society to an industrial society in the 1800s and early 1900s (Wright 2001; Desk Encyclopedia, 1989, pp. 27-28, 630-631). The change in revolutions could explain the difference in most western genres and the movie There Will be Blood. In fact, one important different aspect is the contrasts between There Will be Blood and other†¦show more content†¦257). There Will be Bloods main character Daniel Plainview (Daniel Day Lewis) is an oil prospector that is less than admirable when it comes to doing what is right. Plainview’s main goal is to become pros perous by any means possible. He will exploit a town or people if that’s what it takes to make money. One example of Plainview’s exploitation, is when he works with a man who has a child and gets killed. Plainview takes in the child (H.W.) not because it’s the right thing to do but to use the child to make him seem like a family man. Plainview gains wealth by telling towns, landowner, and other commoners what they want to hear. He is deceitful because he uses the appearance of an honest, â€Å"family and oil man† (Lewis, 2007, There Will be Blood). The beginning of the story is narrated through his interactions with the townspeople of different areas that he travels to. He makes his interests seem like there to help the people get jobs, make the towns thrive again, provide education and to put the interests of the townspeople first. He expresses that he provides a service when his ulterior motive is really to make money and gain an unbelievable amount of financial wealth. Westerns usually depicted the main character as heroic because that was the idealization behind the openShow MoreRelatedAnalysis Of Dances With Wolves1093 Words   |  5 Pagesfamiliar Hollywood Indian myths. Dances with Wolves follows John Dunbar, a former Civil War soldier, who is transferred to Fort Hays. There Dunbar meets his Sioux neighbors, and slowly builds a relationship with the entire tribe. By the end of the movie, Dunbar has become fully integrated into the tribe. Dances with Wolves accurately portrays life on the Great Plains, which can be seen in the importance of relationships for survival and the illustration of the Lakota and the Great Plains as complex;Read More A Postmodern Cultural Perspective in Lolita and A Streetcar Named Desire 1258 Words   |  6 Pagessystems. (Wikipedia, 2005) Specific to Nabokovs Lolita and Williams Streetcar Named Desire is the idea that both of the novels are written under the view of postmodernism as a cultural movement and that they are broadly defined as the condition of Western society especially after World War II (period in which the novel were written; 1947 for Streetcar and 1955 for Lolita). Read MoreThe Shift of Culture in Compton and the Transcendent Cultural Effect it Formed in America972 Words   |  4 Pagespaper will analyze the shift of culture in Compton and the transcendent cultural effect it formed in America. Thousands of migrants in the 1920’s - 1950’s envisioned Compton, California as the perfect place to settle down and ideal center for industrial workers. That vision did come true for white Americans, although it didn’t last long. 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Rhetoric has been studied for a countless number of years. The beginnings of rhetoric starts off in the roots of the Western World with the Greeks. Political rhetoric can date back to the days of the Greeks and the Romans. The Roman Republic relief on writing and letters to produce legislation for it’s citizens. The printing press aloud for mass production of politicalRead MoreElectronic Waste1718 Words   |  7 Pagesgrowing stream of municipal solid waste, growing at about 4% a year; however, its management remains a significant environment health concern. It is estimated that 20-50 million tons of e-waste are produced annually worldwide; the United States, Western Europe, China, Japan, and Australia are the major producers (Davis and Herat 2010, 707). Although it does not create visible heaps of trash like municipal waste, e-waste is very complex, non-biodegradable and toxic. 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Organizational Communication - Culture - Responsibility & Ethics

Question: Discuss About The Communication Culture Responsibility Ethics? Answer: Introducation Vodafone is the greatest manufacturer of telecommunication gadget the company gives back to the society by participating in corporate social responsibility and other affairs. The company is trying their level best to preserve the environment by minimizing waste. Vodafone has a commitment to reuse the waste generated from their network operation. For office waste, the company carries out internal recycling of metals, papers, CDs, and toners among other waste products to ensure proper disposal and conservation of the environment (McWilliams, Siegel Wright, 2006). Also, the company is fastening and putting measures to reduce carbon footprints which can cause harm to the external environment. Vodafone has a long-term plan that by 2020 it should raise the number of recycled mobile phones to 300000 (Implementing Sustainability, 2010). Apart from recycling, Vodafone is encouraging mobile trade in such that old gadgets are brought for the exchange of new gadgets. This is an objective that is meant to reduce waste on our environment. Vodafone has a culture of volunteering and participates in fundraising. There are numerous events the company has dedicated their time and resources to facilitate the warfare of employees and those of other people. To mention a few examples among the many, in March 2005 Vodafone offered donated over 1000 hrs talk time to their employees. Also, Vodafone has participated and contributed more than $4000 from each employee to donate to charity programs like natural disasters and Drought run by UNICEF and Red cross. There is the challenge of handling cyber security and the negative impact brought about by mobile technology as well as environmental degradation issues. Vodafone counters the challenge by offering information that keeps the information of their clients protected both on while on mobile platforms and online platforms. Besides, the company offers a blacklist service to their customers to protect them from receiving unwanted messages both TXT and PXT (Livermore, 2010). Finally, the tool Vodafone guardian filters the messages and calls your child can receive. Also, the package offers a tracker to monitor the surfing behavior of the child. The benefit of the sustainable issue it that, the company complies with the human safety by testing the mobile devices before they are released to the marketing for purchase. Also, they keep on scrutinizing the scientific evidence to help the development team to meet the highest standards of the devices they generate. They are always on toes to ensure consumer safety is safeguarded. The company committed to tackling the issue by incorporating the manpower from scientific bodies to ensure the products they offer meet the threshold and the prescribed safety limits. Even though there are concerns about effects of mobile technology, Vodafone has always been at the frontline to respond to public grievances and offering reliable solutions and encouraging the practices to be embraced (Minor Morgan, 2011).Notably, the company is committed to complying with the laws set within the area where they operate. Also, Vodafone is taking a keen look at consumer safety, employee, and the external environment. Besides, the company has explicitly strived to communicate their achievements through the publishing of the annual report hence depicting transparency and openness in their operation. The company is concerned with addressing the issue of using mobile technology as well as phone masts. The company has hired a team of experts to research on the effects of using mobile technology and the possible measures to cap its effect on the users (Vodafone New Zealand Corporate Responsibility Report 2004 05, nod.). Also, the company cares about its customers by publishing a yearly report entailing their strategies to deal with emerging issues like environmental, social, and economic impact brought about as a result of their operation. The company deals with the complaints about mobile technology effects like mast by indulging and monitoring independent scientific research to prove the authenticity of the research as well as ensuring it meets the set standards. Thereafter, the relevant personnel updates the manufacturing team, especially the Group Electromagnetic Fields team that works to adjust accordingly in relation to the scientific report submitted. Also, Vodafone offers a mandate to Group EMF team to scrutinize the policies and practices on a quarterly basis. Updates are communicated to the team regarding the evidence of the scientific research whenever the changes to the policies are introduced. The notion that CSR increase profit is true based on the theories that are underpinned to the subject. As a result, most managers strive to gain public show by taking part in societal responsibility to show their willingness to generosity to serve the community. Even though the research is not scientific, based on the review of academic journals, we tend to ascribe that profit growth is directly proportional to the extent to which the company builds their brand and relationship with the external parties. Some theories that have emerged that emphasize the importance of CSR illustrates that CSR promote the public image of the company, that is, the company is able to market itself to those places those places it has manifested and those places they are yet to penetrate by showing participating in community-related activities. Once, the company has gained fame in new markets, through running or taking part in social responsibility the company is likely to increase sales volume. We assume that, whenever a company offers support to the community, the community will respond by purchasing the products of services offered by the same company. In another perspective, CSR boost employee loyalty hence more people are likely to be attracted to the firm. When the company is in a position to tap the best manpower, the performance and output will be definitely outstanding (Robins,2015). On the other end of the spectrum, when the company focuses on practices that reinforce sustainability, it is likely to cut down the operation cost because of embracing practices like the recycling of materials and using environment-friendly machines. The theories of Utilitarianism and Kantian contribute to the trail of undertaking ethical scrutiny and through these theories, we realize a sense of direction and how we should use them as hallmarks for ethical issues. The Utilitarianism theory regards those activities that are meant for communal purpose or of help to most people in the society has the best. The theory requires a person to pick a choice from a list that offers the maximum benefit (Kantian, 2010). Therefore, organization utilizes this theory because of they social responsibility services because they are aware the services benefit a large proportion of citizens regardless of the societal laws. However, rule utilitarian theory requires that the services be offered in a rightful and the most humane. On the other hand, Kantian ethics depicts that the result of an action does not have any correlation with the action of an evaluation. In this case, motivation is the determinant of the outcome. Immanuel Kant further argues that a logic and sense of consistency prompt the way we perform our duties. Therefore, there is an assumption that failure to use logic results is regarded immoral because a person will be prompted to embrace double standards while making a decision. The morality aspect in this theory requires that if humans want to be deemed as moral they have to follow the theory f categorical imperative (Bowie, 1998). For example, Vodafone applies the theory of utilitarianism because company`s CSR activities are meant to benefit the community. Probably, the management sticks to the notion that the benefits that are underpinned by giving back to the society outweigh the expense for facilitating CSR activities. Therefore, Vodafone takes a big picture of the outcome because they know through the program the returns will be awesome. Apple is one of the companies that has involved in a case of unethical issue. Last year in May, according to the report, Adrianne Moore the use of the Apple smartphone sued the company because of its attempt to block texts which were being received from other android devices from their market rivals like Samsung and Techno. The complainant sued the company for attempting to tweak the phone operating system to prevent texts coming from phones with the android operating system. Unfortunately, Apple duped the masses by giving petty excuses that the issue was a bug. After further investigation, the matter received public concern and Apple Company was unable to conceal the truth from its clients. The motive behind the act was that the company wanted or was trying to circumvent their clients from shifting to other rival companies which manufactured high-quality Android versions. I think Apple is a reputable company that would resolve this matter is an amicable way without raising alarm to the user. It was unethical to tweak their system to prevent users from chatting with their colleagues using Android devices. The company would have deployed a better competitive strategy to retain their customers. For instance, the company would have considered optimizing their operating system to supersede those of the competitors. References Bowie, N. E. (1998). A Kantian theory of meaningful work.Journal of Business Ethics,17(9), 1083-1092. Crane, A., Matten, D., Spence, L. J. (Eds.). (2008).Corporate social responsibility: Readings and cases in a global context. London: Routledge. Du, S., Bhattacharya, C. B., Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication.International Journal of Management Reviews,12(1), 8-19. Ethical Theories | Utilitarianism, Kantian Ethics, Natural law, Risk and Responsibility | My Business Tricks. (n.d.). Retrieved from https://www.mybusinesstricks.com/2013/03/ethical-theories-utilitarianism-kantian.html Implementing Sustainability. (2010). doi:10.4324/9780203835142 Kantin, H. (2010). Is Evidence Knowledge?. Levermore, R.,(2010). CSR for development through sport: Examining its potential and limitations.Third world quarterly,31(2), pp.223-241. McWilliams, A., Siegel, D. S., Wright, P. M. (2006). Corporate social responsibility: Strategic implications.Journal of management studies,43(1), 1-18. Minor, D., Morgan, J. (2011). CSR as reputation insurance: Primum non nocere.California Management Review,53(3), 40-59. Robins,R. (2015, May 15).Does Corporate Social Responsibility Increase Profits?. Vodafone New Zealand Corporate Responsibility Report 2004 05. (n.d.). What in the world have we done? Retrieved from https://www.vodafone.co.nz/cms/documents/cr-report-2004-2005.pdf